Saturday, February 20-26, 2023
Veteran store managers suggest you set your prices like this:
- Early price: The price you hope an eager buyer would pay
- Mid price: The price you think is a great deal for the buyer, and that anyone interested in the game
should be happy to pay
- Late price: The price you would reluctantly settle for, just so you don't have to drag it back home, where it will continue to clutter your scarce space.
- The sales slips we send you are designed so you need only use the upper part of the form, and can exclude the lower part that isn't used.
Cut just below the last line of text, leaving just enough blank paper so painters tape won't cover any essential text. This will cover as little
of the box's artwork as possible. Remember that box artwork is very carefully crafted by marketing professionals who are expert at SELLING
- If you add a hyperlink to the BGG listing for each game you offer, any armchair shoppers can more easily research them in advance, which
is likely to increase your sales. While you are getting the link, you can check BGG's Geek Market prices for the game, to make sure your
game is priced to sell. To add a link to BGG, copy the URL for the game (highlight and Ctrl-C) then select the cell of your Excel entry for
the game name. Press Ctrl-K to open the link option, then Ctrl-V to paste the link. Depending on your situation, you might include a link to the game, or perhaps to the Geek Market listings sorted by price, to show what a great deal your game is. You might even use a link to BoardGameAtlas, if it's a popular game in shrink.
- When printing your slips, if you have access to very lightly colored paper stock, its use can make collecting your unsold games easier. Yellow (Canary) seems popular, so you might use pink, green etc. if you have that paper stock. No colored paper? I highlighter pen over the prices on the spine section of the slip is a decent substitute.
- Stores are often forced to shelve or stack large numbers of games so just the box spine is showing. Buyers will recognize many games
from a glance at their spine, but with no pricing on the spine, buyer after buyer will unshelve your game, slowing store transit, check your
pricing, and reshelve, or just not bother to look. You can avoid this by folding the edge of the sales slip over the spine before taping. Like this:
- If you think you might want to use some of your transport boxes to take unsold games back home with you, it's a little risky to leave them
in the sales rooms where buyers who need a box will often assume they can use them.
- Now that Auction Store game browsing has been extended throughout the con week, starting Tuesday evening, bringing your games
early will get them more exposure, increasing the likelihood of a sale at your early price, since every early browser can "layaway" one game for purchase on Saturday morning at the early (highest) price you set.